Aft says Reckitt suit over Maxigesic ads too hard to swallow

Competition & Consumer Protection 2017-10-27 12:25 pm By Cat Fredenburgh | Melbourne

Aft Pharmaceuticals has denied claims brought by consumer goods giant Reckitt Benckiser that ads for Aft’s over-the-counter painkiller Maxigesic are misleading and causing harm to Reckitt’s brand.