Bickfords squeezes out Frucor’s ‘Real McCoy’ trade mark

Intellectual Property 2024-01-26 9:28 am By Cindy Cameronne Sydney

Australian beverage company Bickfords, which makes ‘Real McCoy’ whiskey mixed drinks, has successfully opposed rival drink maker Frucor Suntory’s bid to trade mark the same name for a fruit juice product, with an IP Australia delegate finding the beverages were similar.