Stephen Rebikoff

Rival firms Apple Inc and Swatch AG have both failed in their opposition to the other’s trade mark extension application, with a delegate for the trade marks office allowing Apple’s Tick Different and Swatch’s Think Different to proceed to registration in Australia.

The maker of the Yellow Pages and White Pages directories, Sensis, has won its IP case against a direct marketing company, with a judge ruling the rival’s Senses Direct mark was deceptively similar to its mark, both visually and aurally.