Advertising

The maker of the Yellow Pages and White Pages directories, Sensis, has won its IP case against a direct marketing company, with a judge ruling the rival's Senses Direct mark was deceptively similar to its mark, both visually and aurally.

The Geelong Football Club has launched Federal Court proceedings against a promotional firm it claims passed itself off as the famous AFL club in order to procure payments from members.

Cereal giant Sanitarium and retailer Rebel Sports have lost their appeal against a decision of the NSW Supreme Court staying proceedings against a UK marketing company in a dispute over a $1.4 million joint promotional campaign.

A sex discrimination lawsuit against advertising giant M&C Saatchi by a contract employee who claimed he was fired after requesting flexible hours to take care of his children has been resolved.

The competition regulator has cleared JCDecaux Australia's multibillion merger with APN Outdoor Group, while oOh!media's $570 million tie-up with AdShel has also been given the nod.