'Rebel Whopper' maker can't patent product to mimic 'meat experience'

‘Rebel Whopper’ maker can’t patent product to mimic ‘meat experience’

Australian start-up v2food is the company behind Hungry Jack's plant-based 'Rebel Whopper' (pictured).

Intellectual Property 2026-01-27 11:08 pm By Sam Matthews Melbourne

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V2food, the CSIRO-backed start-up behind Hungry Jack’s plant-based ‘Rebel Whopper’, has lost its bid to patent a product that changes colour when cooked in order to imitate the “meat experience”.

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