L’Oreal opposition to Lore Perfumery trade mark doesn't pass the smell test

L’Oreal opposition to Lore Perfumery trade mark doesn’t pass the smell test

Intellectual Property 2021-03-25 9:14 pm By Cindy Cameronne | Sydney

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Cosmetics giant L’Oreal has lost its opposition to Melbourne-based Lore Perfumery’s ‘Lore’ trade mark, with an IP Australia delegate finding that L’Oreal’s strong reputation made it unlikely that consumers would be deceived or confused.

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