Pernod Ricard loses fight with Sazerac over ‘Stagg’ trade mark

Intellectual Property 2026-05-13 11:14 pm By Anna Macdonald Sydney

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A unit of spirits maker Pernod Ricard has lost its opposition to rival Sazerac’s bid to register ‘Stagg’ as a trade mark for a whiskey brand, with an IP Australia delegate finding the mark was not deceptively similar to Pernod Ricard’s ‘Royal Stag’ mark.