Procter & Gamble drops spat with Colgate-Palmolive over whitening toothpaste ads

Competition & Consumer Protection 2020-08-17 1:32 pm By Christine Caulfield | Melbourne

Consumer goods giant Procter & Gamble has dropped a lawsuit accusing competitor Colgate-Palmolive of breaching consumer laws by making false claims about the performance of its whitening toothpaste that threatened to push its own brand of whitener off the shelves.