Procter & Gamble’s ’30 Minute Miracle’ dish soap claims don’t wash, court finds

Competition & Consumer Protection 2023-11-30 3:49 pm By Cindy Cameronne | Sydney

Consumer goods giant Procter & Gamble Australia made misleading statements that its Fairy ‘30 Minute Miracle’ dishwashing tablet was better at cleaning than Reckitt Benckiser’s Finish Platinum Plus, but both companies made false claims about their products, a judge has found.